Patriot

Website
https://online.patriotautostudio.com
Patriot
Cars Care Center
Location
Abu Dhabi,UAE
Date
23/6/2021
Patriot

About project

In Abu Dhabi, Patriot Auto Studio offers a luxurious range of automotive detailing products and services. We specialize in painting and protection services using the latest technology and highest standards.

Our expansive facilities utilize cutting edge technologies such as our Plotter Machine for PPF & Window Tint, in order for you to receive the highest end service possible.

We use the best brand currently available for paint protection film which XPEL’s Ultimate Plus. It’s very durable with 10 years warranty, and protects your car against scratches, heat, water and dust. It keeps your original paint in great condition for years. while it also give your car a very smooth shiny look. We are certified by XPEL Global to be the exclusive official installers of XPEL PPF Film in the UAE.

Concept

Our client uses exclusive technologies and offers great products, uses the best brands available today and has the latest car protection and paint technology, but his audience was unaware of all this and the majority of inquiries and quotes was came from people who couldn’t afford his services.

Firstly, we released value-added videos explaining how to choose the right product, and how to ensure high quality services. PDF guides that solve major problems in client’s audience were designed and released for free. We avoided offers, discounts, and package deals.

Following that, we raised awareness about the products provided by our client as well as the latest technology, then presented our client as an exclusive installer of XPEL, FEYNLAB®, and other great products in Dubai.

In order to increase customer quality, we relied on email marketing, created a series of luxurious and professional emails, but the major challenge was getting email lists. By exchanging their email address and phone number, our PDF guide targeted a particular audience. A series of automated emails was sent to them at specific times and on specific days, with impressive results.

Retargeting and lookalike campaigns helped us reach high-end consumers repeatedly, as well as their similars. Up to 34% of sales were increased as a result.

VAM is an experienced marketing consultant

Even though I offered an exclusive, quality, and great product, it was hard for me to reach the right audience and capture their attention, which is where VAM came in.

We noticed a difference and an increase in customers from the first day of the official campaign, and as time went on, we noticed the results improving and the cost of the customer decreasing, especially after the launch of re-targeting campaigns.

We noticed a difference and an increase in customers from the first day of the official campaign, and as time went on, we noticed the results improving and the cost of the customer decreasing, especially after the launch of re-targeting campaigns.

For more than a year after the expiration of my contract, I remained in constant contact with the VAM team both via Zoom and in person. Every time I asked for help, they answered.

The advertising campaigns were considered to be a successful investment. This funding was either converted into customers and profits or stored as assets in the form of “Leads,” potential customers.

The act of contacting people and offering them services is forbidden these days. In fact, it is even inappropriate. However, through the system of attracting customers, we are the ones who receive calls or call back requests that have been pre-approved by the customer.

Lastly, I have to say that it has been an exhausting process, however, the good thing is that it is done once for all, now I have an automated customer acquisition process.

Karim Elrammal

CEO, Patriot Auto Studio

Taking a look at Patriot Auto Studio’s plans

Because everyone wants those high-quality customers, reaching them is always difficult and expensive, which is why email marketing and retargeting campaigns are the best approach here.

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