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Bitrix24 for Real Estate

A Real Estate CRM Engine Built for the UAE Market 

Close more deals, manage inventory, and run your entire real estate operation from one fully customized Bitrix24 system — engineered specifically for UAE agencies and developers. 

Most real estate CRMs fail because they are too generic. 

Ours isn’t.

VAM’s Real Estate CRM is built on real industry workflows: portal leads, WhatsApp inquiries, SLAs, agent performance monitoring, reshuffling rules, property catalogues, listing management, and multi-pipeline deal structures — all aligned with how UAE real estate companies actually operate. 

It becomes the operating system of your agency. 

Built Around the Real Estate Lead Journey

Real estate leads are fast, competitive, and come from multiple platforms. 
Our system captures everything instantly and ensures strict follow-up discipline with lead pools, claiming logic, SLAs, reshuffles, and automated routing. 

This immediately solves the biggest real estate problems:

  • Missed leads
  • Agents cherry-picking inquiries
  • No system enforcing follow-up discipline
  • Slow response time
  • No visibility on performance

Your sales team finally works inside a structure designed to maximize conversion.

What Your Real Estate CRM Will Include

1. Full Lead Capture from All Channels

All your inbound inquiries — from portals, campaigns, WhatsApp, and website — come straight into Bitrix24 with zero manual entry. 

Sources covered include: 

  • Property Finder (API integration)
  • Bayut & Dubizzle (XML feed)
  • Facebook, Instagram, TikTok, Snapchat, LinkedIn (via Zapier)
  • WhatsApp (WazzUp / ChatApp)
  • Website forms & landing pages
  • Social inbox (DMs)

Benefit

No lost leads. No scattered data. Instant response. 

Property Finder Integration (Leads & Listings) 

Your Bitrix24 becomes directly connected to Property Finder — the UAE’s highest-intent real estate marketplace.

Our integration supports two powerful functions: 

1. Automatic Lead Capture 

Every inquiry from Property Finder (calls, forms, WhatsApp, SMS) enters the CRM instantly with: 

  • Source identification
  • Project/property reference
  • Agent assignment or lead pool
  • SLA timer activation
  • Auto-tagging & qualification rules

Benefit

Zero missed leads. Faster first response. Complete tracking. 
This solves the biggest pain real estate companies face:
slow or lost portal leads.

2. Listing Sync & Updates 

Your Bitrix24 Property Catalogue stays connected to Property Finder through an XML feed:

  • Units automatically published to your PF account
  • Price or status updates synced in real time
  • Availability changes pushed instantly
  • Photos & details mapped properly

Benefit

Your listings stay accurate 24/7 without manual updates. 

Result

A fully connected lead + listing loop that improves conversion, reduces agent errors, and keeps your marketplace presence updated at all times. 

Bayut & Dubizzle Integration (BOTH Leads & Listings) 

We connect your Bitrix24 system with Bayut & Dubizzle to streamline portal operations across the UAE’s largest listing platform. 

1. Direct Lead Injection 

Every Bayut/Dubizzle inquiry flows instantly into Bitrix24 with:

  • Property reference
  • Lead source
  • Contact details
  • Timestamp & SLA activation
  • Agent assignment or lead pool entry
  • Auto-reshuffle if SLA is missed

Benefit

No more scattered WhatsApp, email, or call leads — everything is inside Bitrix24 with full follow-up discipline. 

2. Automated Listing Publishing

Your property catalogue connects directly to Bayut/Dubizzle via XML feed: 

  • Publish units with one click
  • Sync prices, photos, attributes
  • Keep availability always up-to-date
  • Remove or update listings instantly

Agents stop relying on outdated spreadsheets. 
Marketing stops updating portals manually. 
Management gets full visibility. 

3. Performance Tracking 

Because all leads enter Bitrix24, you automatically get:

  • Cost per portal
  • Lead-to-qualified ratio
  • Leads by listing
  • Agent performance per portal
  • Conversion impact from Bayut vs Property Finder

Benefit

You finally know which portal delivers real ROI.

2. Lead Pool, Claiming System & Distribution Rules

Agents no longer fight over leads or ignore them. 

Leads follow a structured journey: 

  • Enter the Lead Pool
  • Agents can claim based on quota
  • Contacts are hidden until claimed
  • Leads exceeding the SLA are automatically reshuffled

Benefit

Fair allocation, faster handling, and guaranteed follow-up. 

3. SLA Timers, Reshuffling & Follow-Up Discipline

Your CRM enforces agent performance automatically: 

  • First response SLA (e.g., 2 hours)
  • Comment/update timer (48 working hours)
  • Working hours logic
  • Auto-reshuffle rules
  • No-show and idle lead automation

Benefit

Every lead is contacted, followed up on, and managed properly — without manual supervision.

4. Multi-Pipeline Deal Structure

We build dedicated pipelines for your business units: 

  • Primary Sales
  • Secondary Sales
  • Leasing
  • Owners / Landlords

Each one includes the right stages, automations, governance rules, and reporting. 

Benefit

You manage every business model with precision. 

5. Property Catalogu e & Auto-Matching

Your system includes a structured inventory module: 

  • Property Catalogue (SPA)
  • Unit availability, pricing, status, attributes
  • Import tools for large unit batches
  • Auto-match between lead criteria & units
  • Workflow to request units from the listing team

Benefit

Agents find the right units faster and respond to clients with confidence.

6. Proposal PDFs & Client Communication

With one click, sales agents can generate:

  • Branded listing PDFs
  • Unit details
  • Photos
  • Payment plans
  • Project information

Plus, WhatsApp automation triggers per stage ensure constant communication.

Benefit

Professional, fast, and consistent client experience. 

7. Marketing Tools Built Inside the CRM Built Inside the CRM

Integrated marketing capabilities include: 

  • Email & WhatsApp campaigns
  • Audience building for retargeting
  • Landing page generator for projects
  • Database segmentation

Benefit

Faster campaigns, better targeting, and measurable results. 

8. Advanced Reporting & Agent Analytics

We build dashboards for everything: 

  • Leads by source, status, and stage
  • Agent performance & conversion rates
  • Deals pipeline performance
  • Listing activity dashboard
  • Marketing dashboards for CAC, ROI, ROAS

Benefit

You manage the business with real data — not assumptions.

Why UAE Agencies Choose VAM

Industry-Specific Architecture

This is not a generic CRM setup — it is a real estate operating system based on Dubai and Abu Dhabi market dynamics.

Designed for High-Volume Lead Environments

The system handles heavy portal leads, high-pressure follow-up cycles, and multiple lead sources effortlessly.

Sales Governance Built-In

SLAs, reshuffles, qualification rules, and meeting requirements ensure agent discipline without micromanaging.

A System That Scales with You

Whether you’re a 5-agent brokerage or a large developer, the CRM grows with your needs.

Perfect For

Real estate brokerages

Developers

Off-plan sales teams

Agencies handling both primary & secondary markets

Companies struggling with agent follow-up discipline

Organizations needing better tracking and performance visibility

Contact us today!
Call now!

Turn Bitrix24 into a Real Estate Growth Engine

We build the most complete, structured, and scalable real estate CRM system in the UAE — fully aligned with how real estate companies actually work. 

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