I am Tasneem, and I serve as the Social Media Manager at VAM. My role is multifaceted and crucial to our online presence; it involves managing content, interacting with our audience, and analyzing performance to build meaningful relationships with our brand’s customers. Understanding the nuances of each social media platform is key to my role. I stay updated on changes and updates that impact the visibility and engagement of our content and strategically use hashtags to maximize reach. However, excelling in this role requires more than just understanding the process and strategies; it demands a commitment to continuous learning and improvement. I constantly seek new ways to enhance our social media presence, engage our audience, and drive results. From crafting compelling content and responding to comments and messages to monitoring trends and analyzing performance data, every aspect of my work is geared towards strengthening our brand’s online presence and fostering meaningful connections with our audience.